There is always an emphasis on how to market yourself as a self-employed person or freelancer. Some of that advice is quite dumb, some of it quite good, some of it quite free and some of it quite expensive. There is a constant need to assess if you are doing enough or if new marketing opportunities present themselves - so new year and all, is it time for a new plan? There are many factors of a marketing plan that need details, like organic lead generation and here we are going to cover off some of the more general ideas about marketing a business in the freelance or self.employed format.
With a big year ahead and self employment and freelance work continuously on the rise and technology constantly innovating, there is always new opportunities presenting! In short, marketing is about how your business is perceived. Good marketing helps you attract customers to your business and also build strong relationships. A good start is getting to know your customers and competitors and, from this, make a plan for your marketing. It doesn't have to be expensive, you can do a lot with relatively small resources and your own work.
Social media marketing has grown in popularity in recent years. Are you shocked? No, we didn’t think so. Nowadays, both individuals and companies are represented on platforms such as Facebook, Instagram and Linkedin. Social media is usually described as a collective concept on communication channels where users can interact directly with each other through, for example, video and text. From a marketing standpoint, there is a difference between the so-called organic and sponsored posts on social media. Organic posts are free and spread by visitors liking, sharing and commenting on the post.
Instead, sponsored posts are spread by paying to reach out. The algorithm on social platforms like Facebook has changed over the years. In recent years, it has become very difficult to reach out with organic posts, even to those who have actively chosen to follow your page. Paid marketing is therefore almost a must in social media. Set aside a budget to get your posts spread properly. One advantage of adding a slant to your advertising is that you can quite accurately set which target audience you want to reach with your ad. You can also optimize your ad for specific goals, such as traffic to your website or reach.