Balance risks - find customers
Those who set themselves up to do not only make themselves independent of clients, but also bear the risks and organizational tasks associated with the profession alone: generating and completing orders, and finally settling accounts (with health insurance companies). Even the entire accounting, including control of incoming payments, self-employed persons must take care of themselves. Anyone who wants to be self-employed in nursing should note that in addition to the professional knowledge and commercial know-how is always required.
The customer or patient acquisition is certainly the hardest part, right at the same time the most important. A good care and support network can be very helpful, especially during the start-up phase. Anyone who can not (yet) resort to this can get support in the form of placement agencies. These online platforms bring together facilities with staffing bottlenecks and potential caregivers. For people with little prior knowledge of the business who still want to be self-employed, this may be the ideal start.
Pro Tip? With an online or searchable presence, you increase your chances of being perceived as a self-employed person. The best advertisement is, of course, the personal recommendation of customers. But until that happens, a digital presentation will help you with your expertise, testimonials, and patient-oriented behaviour.
Self-employed in nursing - should I do it?
Given the demographic change and the associated rising care needs, the options are there for nurses and carers. The structural changes in care systems and facilities, digitalization and the transformation of forms of communication set the course for independent work in the nursing profession. The path to self-employment is linked to many positive factors: more flexible and individualized working hours, greater autonomy, better quality of life, higher earning potential and more appreciation.
The price of admission is the administration and groundwork of starting and running the business yourself. You must answer whether this is a burden you feel balances with the aforementioned benefits. You might also think about becoming self-employed next to your job as a part-time job and build up slowly, build your network and use the low risk road to find the right niche in your nursing profession. There are lots of options, and hopefully you know a little more now about what they look like!